Target audience profile.

Tony is a young man, still at school and working part time at the local supermarket. His job is to simply stack shelves and print out order forms from online customers. He is passionate about many things; Football, Reading, Politics etc. But not his job. He is however, extremely passionate about music. Yes, the beautiful, powerful alternative to life which makes emotions full of life and life full of emotion. For Tony, work is boring. Bending down to stack shelves and stand by the printer all day isn't fun. He has nobody to talk to and nothing else to do. But wait! Music. Of course! The sound of many instruments, talented voices and melodic tunes. The perfect medicine for a boring day at work. Tony loves all kind of music. He will go to any gig available to him and is open to most new songs and artists. But his favourtie genre is alternative/Indie. Tony is the stereotypical Indie fan - He dresses well (Differently to others), he plays an instrument and loves going to gigs. These gigs include Reading and Leeds, Isle of White and Download. He is fully aware of the mulit talented bands and artists within this genre and this is one of the main reasons that he loves Indie. As a working lad, Tony gets some time off of his boring job. This time is usually filled with texting and repeadtedly refreshing his Facebook feed in the hope that something interesting or even new will crop up on the page. Tony needs a different pass time... and we have just the thing. A magazine. A music magazine. A music magazine dedicated to Indie. A music magazine dedicated to Indie that is just £2.30. Fun... yes. Affordable... yes. It is perfect for young Tony. A little something that he can spend a small percentage of his wages on, that wont empty his pocket! Tony will be absolutely chuffed with this. What a result. But its not only Tony who would be happy with this. Any Indie fan would be melting inside with the feeling of love at the thought of a lovely, cheap magazine that is rammed with information regarding their favourite artists and songs.